Brand Focus: Rixo London

Founded in 2015, Rixo London is a brand that is already gaining significant (and well deserved!) attention by the press lately. You may have seen it featured in magazines or worn by celebrities, and we're proud to be stocking it here at The Dressing Room. 

To celebrate the launch of their latest collection, Wild at Heart, we're collaborating with Rixo London across our social media channels. Be sure to keep an eye on our Instagram for a Rixo takeover and a Behind the Scenes glimpse video. 

We thought we'd find out a little more about the two founders and designers of Rixo London, Henrietta Rix and Orlagh McCloskey. Read on for a glimpse of behind the scenes at the latest it label. . . 

What typically inspires Rixo London designs?

Anything and everything - there really is inspiration everywhere. We love going to vintage fairs, slew markets, charity shops where you can unearth some amazing goodies, auctions.... Also when traveling you always find so much inspiration, even if its just a different colouture- colour scheme etc. We did a road trip of California together and I think we stopped in every Goodwill and found some amazing pieces. We love a good print, bold or subtle and vintage inspires all our shapes and rixo elements. Favourite eras are often the 70's. Celia Birtwell, Ossie Clark etc are genius!! 

What goes into creating a Rixo London print?

First of all we find a common theme that we become obsessed with, and do so much research around it to find old vintage elements that we love then after this we start the drawing. We sketch and paint each element separately and spend entire weeks around a mess of acrylics, oils and watercolours... once all the elements are painted and sketched we then scan them all in severalty. Then come up with a tile on photoshop and play around with them for hours until we are happy. 

What is a typical day in the office like at Rixo HQ?

No day is the same! At the moment it is all hands on and very manic as Orl and I control everything in house. From PR, marketing, selling, design, finance, customer service... we are a one man band. One day could be design the next meeting new customers, meeting with potential collaboration clients... the list goes on! We are open to every opportunity and love getting as much exposure for the brand as possible. 

If you could both pick your favourite piece from the SS16 collection what would it be and why?

Henrietta: Mine would have the be the Henrietta dress in the bright watercolour floral - it's such an easy and flattering shape - girly yet with a striking print which makes you stand out. It's my Summer winner! The Henrietta dress is arriving very soon! Keep your eyes peeled!

Orlagh: I love the Kiera...the baby sister of our best-selling Issy dress! I've a number of weddings and other occasions I'll be wearing it to! Shop the Kiera dress online now!

Define Rixo London in 3 words. . .

3's not enough!! Unique, Printed, Quality, Vintage inspired... 

What has been the best highlight throughout the launch and development of Rixo London to date?

Meeting our customers is one of the best parts, as well as really seeing your dream baby come alive and see beautiful women of all ages, shapes and sizes love and cherish our pieces. There is nothing more rewarding - Orl and I are still see HUGE opportunity for the brand and want to explore more categories and shapes to please more customers. 

Shop the Rixo London Look Book takover now and find your favourite piece.