Scarlett Poppies

Scarlett Poppies

Linda Augustsson, born and raised in Sweden, is the creative force and passionate soul behind Scarlett Poppies. Her journey into the fashion world began at a young age, driven by her love for design and sewing. These hobbies hinted at her destined future in the industry, setting the stage for a remarkable career.

For over two decades, Linda has immersed herself in the textile industry, living in India and traveling the world. Her deep connection to India and its rich textile heritage has profoundly influenced her work. In early 2002, Linda established Continuum Buying Agency from her living room, a design-driven buying agency aimed at revolutionising the Indian garment industry. Through this venture, she has been instrumental in implementing better practices, significantly improving the lives of thousands of textile workers. Her efforts have fostered fair labor practices and sustainable production methods, making a positive impact on the industry.

Linda's unique design aesthetic is a seamless blend of Scandinavian minimalism and Indian opulence. She combines clean, modern shapes with exquisite Indian novelty fabrics, elevating her designs with traditional embroidery techniques that honour India's heritage of skilled artisans. Each Scarlett Poppies garment is a testament to her meticulous attention to detail and her unwavering commitment to quality.
Scarlett Poppies reflects Linda's love for well-made clothes and the contributions of talented tailors and artisans. The brand stands as a beacon of her vision, creating clothing that resonates with women worldwide. The collection includes Tops, Dresses, Jackets and Skirts- ensuring there's a style for everyone.

Shop the full Dressing Room Clothing collection here