The Brand: Ganni

Ganni AW24 Collection: Scandi Cool Arrives

When Deryane and Charlotte visited Copenhagen back in January, they had the pleasure of exploring the stunning Ganni showroom for the AW24 buying appointment. Fast forward to now, and this Scandi cool collection has finally landed both in-store and online, much to the delight of Ganni enthusiasts.

The new drop is classic Ganni through and through. It features iconic Ganni T-Shirts with the brand's distinctive logo, front tie detailing, sumptuous knits, and, of course, a generous dose of leopard print. Each piece embodies the effortless yet expressive style that Ganni is known for, ensuring that every Ganni girl will find something to love.

Deryane's edit for this season includes innovative new bag shapes made from recycled leather, adding an exciting twist to Ganni’s accessory lineup. These bags are not only stylish but also align with the brand's commitment to sustainability. In addition to bags, this season marks The Dressing Room’s first foray into Ganni footwear, with a leopard printed pump that is a must have for any die hard Ganni girl.

Overall, the AW24 collection captures the essence of Ganni’s Scandi cool aesthetic, blending innovative design with sustainable practices. This drop not only enhances the wardrobe of every Ganni fan but also reinforces the brand's dedication to fashion with a conscience.

Sustainability

Not only does Ganni look good, but it also does good. Since 2020, Ganni has been publishing transparent annual sustainability reports, demonstrating a commitment to becoming its most responsible version through dedicated and optimistic pursuit of special projects. The brand focuses on becoming the most responsible version of itself, acknowledging that while it is not perfect, it is committed to making better choices every day.

Ganni strives to minimise its social and environmental impact across the entire business, viewing this effort as a moral obligation where every action counts.

Recognising the urgency to create change, Ganni has committed to an ambitious target of reducing its carbon footprint by 50% by 2027. This commitment reflects the brand's holistic approach to responsibility, encompassing everything from promoting plant-based diets to achieving radical transparency in its supply chain. Ganni emphasises the importance of the cumulative impact of all its decisions, big and small, and takes a results- and fact-driven approach to fostering change.

Additionally, Ganni is a B-Corp certified brand, reinforcing its dedication to maintaining high social and environmental standards.

FAQs

How to pronounce Ganni?

A Danish brand; the correct way to pronounce Ganni is ‘Gah-Nee’

Does Ganni fit true to size?

As a general rule; take your usual size in Ganni. Should a specific style deviate from this rule; this will be communicated by our in store stylists or be included in the product description online.

Where is Ganni from?

Ganni hails from Denmark

Is Ganni Luxury?

Ganni is a premium contemporary brand and is considered an affordable luxury brand

SHOP THE FULL GANNI COLLECTION HERE >