The Brand: Stripe & Stare

The Story Behind Stripe & Stare: Revolutionising Everyday Comfort with a Purpose

The journey of Stripe & Stare began with a simple but profound question: Why isn’t there a cool, ultra-comfortable knicker for women to wear every day? It was a question rooted in the needs of the modern woman—someone who values comfort, rejects outdated notions of lingerie, and embraces the vibrant spirit of self-expression. The answer came in the form of a brand that blends bold designs, playful prints, and eco-conscious fabrications to create something truly revolutionary.

Stripe & Stare isn’t just a brand; it’s a celebration of women, individuality, and the drive to make sustainable fashion accessible without sacrificing style or comfort.

A Vision Born from Curiosity

The story begins with Katie, Stripe & Stare’s founder, who was struck by the glaring absence of everyday underwear that felt as good as it looked. She envisioned a product made specifically for women, by women—a knicker so comfortable you’d forget you were even wearing it. Katie’s mission was clear: to create the world’s most comfortable, sustainable underwear.

This vision was no overnight success. It took six years of dedication, research, and travel to bring it to life. Katie traversed the globe, meeting with fabric experts, designers, and ethical manufacturers. Each step brought her closer to her goal: the perfect blend of softness, durability, and eco-friendliness.

The Fabric That Changed Everything

At the heart of Stripe & Stare’s success lies its signature material: TENCEL™ Micro x Modal, a fabric sourced sustainably from Beechwood trees. This material isn’t just soft—it’s scientifically proven to be three times softer than cotton. It offers unparalleled breathability, making it the perfect foundation for everyday essentials like knickers, loungewear, and sleepwear.

What makes TENCEL™ even more special is its environmental impact—or lack thereof. The Beechwood trees used in its production are responsibly grown, creating a closed-loop process that minimises waste and reduces environmental harm. This commitment to sustainability is woven into every Stripe & Stare product, reflecting the brand’s core belief that comfort and eco-consciousness should go hand in hand.

A British Brand with Global Appeal

Stripe & Stare originated in London, a city known for its creativity and innovation. However, it found its soul in the serene landscapes of South-West England, where the brand’s values of sustainability and self-expression truly took root. As a female-founded British brand, Stripe & Stare is a testament to the power of women-led businesses and their ability to disrupt industries with compassion and creativity.

More Than Just Knickers

While knickers may be Stripe & Stare’s signature product, the brand’s offerings have expanded to include loungewear and sleepwear—each piece designed with the same ethos of comfort, style, and sustainability. From vibrant patterns to timeless designs, every item in the Stripe & Stare collection reflects the independent spirit of the women it’s made for.

But Stripe & Stare isn’t just about clothing; it’s about creating a community. The brand celebrates the unapologetic confidence of its customers, encouraging them to embrace their individuality and make sustainable choices without compromise.

A Commitment to Sustainability

In a world where fast fashion often takes centre stage, Stripe & Stare stands out for its dedication to sustainable practices. By prioritising eco-friendly materials, ethical production, and durable designs, the brand is helping to shift the narrative around fashion consumption.

Moreover, Stripe & Stare recognises that sustainability is a journey. Through ongoing innovation and collaboration, the brand continues to refine its processes, ensuring that its products are as kind to the planet as they are to your skin.

A Revolution in Everyday Comfort

Stripe & Stare isn’t just about filling a gap in the market—it’s about reshaping the way women think about their wardrobe essentials. With its bold designs, luxurious fabrics, and unwavering commitment to sustainability, the brand has redefined what it means to feel comfortable and confident in your own skin.

So, whether you’re slipping into a pair of Stripe & Stare knickers, lounging in their cosy sleepwear, or gifting their beautifully crafted pieces to someone you love, you’re not just choosing style—you’re choosing a movement that celebrates women, champions sustainability, and proves that fashion can be both beautiful and responsible.

Discover the Stripe & Stare difference: comfort redefined, style elevated, and sustainability at the heart of it all.