Craie

Craie

The brand embraces a unique philosophy that prioritises ecological commitment and modularity. Each piece is thoughtfully crafted to be functional, sustainable, and versatile. Craie Bags considers itself a “Thinking Brand” – always striving for improvement, rather than perfection. They place significant emphasis on reducing environmental impact by working closely with natural raw materials and favoring short supply chains to ensure sustainability.
As leather experts, Sébastien develops each tanning, colour, and finish in collaboration with suppliers across France, Italy, and Morocco. The brand is dedicated to creating products that transcend greenwashing claims, choosing direct partnerships with suppliers and artisans to ensure ethical practices. By maintaining their own workshop, they not only foster a close-knit relationship with their craftsmen but also avoid the common industry practice of producing excess stock, significantly reducing waste.
Craie Bags is a passionate advocate for craftsmanship and values the artistry of handmade products. Their workshop in Casablanca serves as both a creative lab and production facility, allowing them to experiment and fine-tune each model until perfection is achieved. Today, the brand is proud to employ around thirty people, offering them fair working conditions, local support, and a commitment to ethics. With every product, they celebrate the human touch and the timeless beauty of handcrafted leather.