Frame Denim

Frame Denim

Since the brand's inception, Frame denim has brought Californian modernity with European influence through its renowed ready-to-wear collections, uncompromising quality, and coveted denim essentials.

When founders Erik Torstensson and Jens Grede started, neither were fashion designers or had created any products before however both were self assured in their vision for the company. The Sweden natives met in 2001 whilst working together and realised they were a creative match- and the Frame denim brand was a culmination of all their previous experiences from creating ad campaigns, to editing magazines and starting PR companies.

Their challenge was to design and create the perfect blue jean- first came the Le Skinny, this style was soon worn by the world’s top models and resulted in Frame denim expanding and growing into the premium denim brand that it is today.

Favourite styles include Le Garcon- a twist on the classic boyfriend jean with a relaxed oversized fit with just the right amount of stretch. The Jetset flare range is the perfect ‘travelling’ pant- a clever hybrid of a jean and pull on trouser- this style is designed without hardware and pockets for ultimate comfort and ease of wear.

Book a denim style consultation with one of our trained stylists and find the perfect Frame denim style for you. The Dressing Room are proud to be a key stockist of Frame Denim UK.

FAQs

Who Owns Frame Denim?

Frame Denim is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede

How does Frame Denim Fit

The waistbands are designed to be supportive without being overly tight. As a general rule, you shouldn't be able to fit more than a few fingers between the waistband and your back. If a specific style differs from this standard, it will be clearly detailed in the online product description or communicated by the in-store stylist. Most styles are available in waist inch sizing, while hybrid styles like the Jetset range come in dress sizes XS-M. 

Does Frame Denim Run Small?

As a premium denim brand, Frame Denim typically offers true-to-size fitting, eliminating the need to size up or down due to vanity sizing.

Check out 'Our Guide to Frame' blog and explore the world of Frame Denim today