The Dressing Room St Albans - Multi award winning women's fashion boutique

STELLA NOVA: ELEMENTS Say hello to the newest collection from @stellanovacopenhagen inspired by the 4 elements; Earth, Wind, Air and Fire! These fun pieces feature element inspired motifs such as clovers, wheelbarrows, hot air balloons and matches to bring this inspiration to life! Act quickly… these pieces are sure to sell fast! Swipe along to take a peek behind the scenes at Jenna applying these fabulous vinyl decals to the window 👀 . . . . #stellanova #elements #scandistyle #copenhagenfashion #shopsmall #shoplocal #indieretail #indiefashion #visualmerchandising #behindthescenes #funwithfashion

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PINK CITY PRINTS & DAMSON MADDER The back wall is a gorgeous and bright paradise featuring our latest drops from @pink_city_prints and @damsonmadder! Both of these British brands are perfect for styling for now and into the warmer months 🤩 These bright prints have us dreaming of blue skies … roll on Spring!!! 💞 . . . . #pinkcityprints #damsonmadder #ss25 #springfashion #britishbrands #citrusbloom #shopsmall #shoplocal #shopindie #femalefounder #femalefounded #styling #styleme #funwithfashion Swipe along and take a peek! 👀

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🌼 STEP INTO SPRING 🌼 "The flowers are in bloom, and your wardrobe should be too!" 💐 Spring is just around the corner, which can only mean one thing... SPRING FASHION! We cannot wait to add some new season pieces to our wardrobes for a Spring refresh! If you're looking for some fashion inspiration, book in with us for a Styling Appointment! Let us help you pick out some new pieces which will work for you! Whether you're looking for a new pair of jeans, some statement pieces, or a whole wardrobe refresh, head to the Inspiration Hub on our website to book, or give us a call on 01727 853577! . . . #ss25 #springfashion #florals #floralsforspring #springquote #flowersinbloom #stepintoSpring #shopsmall #shoplocal #shopindie #femalefounded #femalefoundedbusiness #femaleowned #styleme #stylingappointments

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There's not long left to be in with the chance to win an amazing prize in collaboration with our friends at Eve and Adam Beauty Clinic! @eveadambeauty has been redefining beauty in St. Albans since 2002. Their award-winning clinic is known for its friendly and welcoming approach, ensuring every client leaves feeling fabulous! Be sure to support small - Give them a follow and head over to their page to take a peek at the fabulous treatments they offer! HOW TO ENTER ✨ Purchases made in store and online from until the 18th of March 2025 will be entered into a prize draw to win. The lucky winner will be announced on the 19th of March! ✨ The more you shop, the more chances there are to be entered in to win this fabulous prize; An Anna Beck necklace and Dermalux Glow Facial worth £270.00! ✨ Thank you for being part of our journey and for supporting local businesses. Here’s to 20 years, and many more to come! Happy shopping! . . . @eveadambeauty #giveaway #eveandadam #annabeck #effortlessstyle #shopsmall #shoplocal #shopindie #shopindieretail #indieretail #colourpop @idylletrading #dopaminedressing #neutral #ootd #grwm #footwearfocus #stalbans #stalbansmums #harpenden #harpendenmums

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MEET THE TEAM As we celebrate our 20th year in business, we wanted to take this opportunity to shine a spotlight on the incredible women who make up our small but mighty team. Meet Laura our Operations Manager, who joined the team in 2014! Laura oversees the operations side of the website, shopfloor & stockroom, working closely with Deryane to make sure everything runs smoothly! As part of the management team, Laura not only loves the team she works with, but also helping them develop their strengths and careers. You’ll find Laura in the office with a large coffee in hand, having a giggle with the girls. When she’s not at work, she’ll be spending time with her husband and 2 gorgeous daughters!   . . . . #meettheteam #internationalwomensday #operationsmanager #femalefounder #femalefounded #femalefounder #shopsmall #shoplocal #shopindie #shopindependent #femaleempowerment #girpower

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MEET THE TEAM As we celebrate our 20th year in business, we wanted to take this opportunity to shine a spotlight on the incredible women who make up our small but mighty team. Meet Jacqui, our Stock Controller, who joined the team in 2017! Jacqui manages all of the orders and deliveries in the stock system. She always gets a sneak peek of what’s arriving before anybody else! A big part of her role involves liaising with brands & agents, and the arrival of new product! Jacqui is a big fan of the outdoors and loves being at the stables with her horse. On weekends, you’ll find her enjoying good food at restaurants with her friends, and spending time with her two children, Isabella and Joshua. Her most worn brands are Ba&Sh and Frame, and she loves anything with a 70's influence.    . . . . #meettheteam #internationalwomensday #stockmanagement #stockcontroller #femalefounder #femalefounded #femalefounder #shopsmall #shoplocal #shopindie #shopindependent #femaleempowerment #girpower

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ENTER OUR CHARITY RAFFLE Tommy's is a charity close to our heart: Dedicated to funding vital research into miscarriage, stillbirth and premature birth, Tommy's help save babies’ lives, as well as providing trusted pregnancy and baby loss information and support. Be in with the chance to win an amazing prize worth £2000 from Paige, Anna Beck, Frame Denim, Rails, Chlobo & many more! Head to the link in our bio to find out more & to enter. All proceeds will go to Tommy's! . . . . #shopindie #spring #springfashion #shoppingevent #savethedate #personalshopper #casualstyle #colourpop #howtowear #howtowearit #trending #fashioninspiration #ootd #outfitbuilding #stylingoutfits #stylist #stylish #styleinspo #styleblogger #styling #stylishlook #wardrobestylist #wardrobeworkout #weekendstyle #funwithfashion @tommys

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Amee is looking amazing in the new @stellanovacopenhagen Patchworks Element Jacket! This new playful collection is inspired by the four elements: Earth, Water, Fire and Air. The playful use of artwork and fabrics is a never-ending story in the Stella Nova world. Head to the link in our bio to shop✨ • • • #stellanovacopenhagen #stellanova #scandistyle #scandifashion #personalstyling #styleblog #shopsmall #shoplocal #shopsmall #femalefounded

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MEET THE TEAM As we celebrate our 20th year in business, we wanted to take this opportunity to shine a spotlight on the incredible women who make up our small but mighty team. Meet Hannah, our E-Commerce and Social Media Assistant, who joined the team in 2022! Hannah mainly spends her day uploading product to the website, creating newsletters, packing orders, and filming lots of social content! You'll usually find Hannah with an iced coffee in hand, wearing Ganni, Hayley Menzies or Pink City Prints. When Hannah’s not working, you’ll likely find her enjoying a long dog walk with her fiancé, having dinner with friends, or at Gail's! A self-proclaimed accessory enthusiast, she’s always the first to check out the latest handbag arrivals. . . . . #meettheteam #internationalwomensday #socialmediaassistant #ecommerce #femalefounder #femalefounded #femalefounder #shopsmall #shoplocal #shopindie #shopindependent #femaleempowerment #girpower

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ESSENTIEL ANTWERP We are loving these new season @essentielantwerp  mbrights! Scroll along to see what outfit's we've styled, and tell us your fave! Whether you're looking for some cool off-duty looks, or outfits to give you a colourful dopamine hit... Essentiel Antwerp has it all! . . . . #essentielantwerp #dopaminedressing #shopsmall #shoplocal #fashionstylist #femalefounder #femalefounded #indieretail #stalbans #stylist #personalshopper #styleme #styleconcierge #oootd #grwm #outfitstyling #dressme

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