AW25 Trends: The Season of Texture, Bold Colour & Elevated Comfort

As we step into Autumn/Winter 2025, fashion turns up the volume. This season is all about contrasts-sleek vs. soft, sporty vs. glam, minimal silhouettes with maximalist textures. There’s a confident energy running through every trend, with a strong focus on individuality and self-expression. From the polished prep of rugby stripes to the unapologetic shine of high-gloss puffers, AW25 is serving looks that are both wearable and statement-making. Here’s your ultimate guide to the key trends, colour stories, and styling tips to tap into the mood of the season.

Clubhouse Cool

There’s a new kind of prep in town, and it’s all about relaxed tailoring with a sporty twist. Clubhouse Cool borrows from heritage athletic wear-rugby stripes, structured collars, oversized knits-but makes it modern with sharp layering and elevated textures. Think of it as varsity energy meets off-duty model.

Rugby stripes are your anchor piece here-bold, punchy, and perfectly oversized. Pair with a wide-leg jean and loafers for an easy everyday look, or dress it up by layering under a tailored blazer. Add a pleated skirt and socks with loafers for a more playful take. This trend is about embracing volume and proportion, so don’t be afraid to clash your silhouettes. Finish the look with a scrunchie and chunky statement jewellery to lean into the prep-with-personality vibe.

Shine Shell

Gloss is going nowhere for AW25. The Shine Shell trend brings a futuristic spin to cold-weather outerwear, with puffers and coats coated in high-gloss finishes-from vinyl and laminated textures to soft metallics.

These aren’t just practical layers- they’re mood-lifting statements. A lacquered puffer adds instant impact, even over your most casual joggers. For a sleeker take, look for satin-finish trenches or cropped jackets in molten tones. Shine works just as well for day as it does for night-just balance it out with matte fabrics like cotton or wool to keep it wearable. It’s polished, playful, and a little space-age-all while keeping you warm.

Soft Touch

Comfort meets statement in this season’s cosiest trend. Soft Touch is all about faux fur, teddy shearling, and plush textures that feel as good as they look. Whether it’s a shaggy oversized coat or a cropped shearling jacket with exaggerated collar details, this trend makes comfort the star of your outfit.

At the AW25 shows, the front row was filled with soft, oversized outerwear that blended practicality with luxury. Go for creamy neutrals like mole or bronze brown to keep it timeless, or make a statement with pastels like primrose pink or teal. Pro styling tip: Pair your faux fur with contrasting textures-denim, patent boots, or structured knits-to avoid looking too bundled.

Maximalist Texture & Print

Minimalism takes a back seat this season as we dive headfirst into rich textures and bold pattern clashes. Think sequins layered with velvet, feathers with checks, and florals that don’t follow any rules. It’s about embracing fashion as self-expression and not being afraid to mix the unexpected.

Start with one statement piece-a fringed blouse, a printed co-ord, or a textured knit-and build your look around it. The key is balance. Let the bold element shine while keeping the rest of your outfit sleek and understated. This trend is for the fearless dresser-and we’re here for it.

Bold Prints

Animal instincts are still going strong, with leopard, polka dots, and even cow print holding their ground as the season’s favourite statement-makers. What’s new? Placement and colour. Expect classic motifs reimagined in unexpected shades-leopard in teal, polka dots over winterberry red, and cow print styled with sleek tailoring. These prints add instant energy to a neutral outfit and pair surprisingly well with this season’s hero colours.

The AW25 Colour Palette

This season's colour story is deep, rich, and made for layering-visually and literally. Think warming neutrals contrasted by vibrant highlights that add personality to any outfit.

Neutrals:

• Hot Chocolate -a rich, grounding brown
• Bronze Brown -metallic warmth without the shine
• Mole -a soft, greyish brown perfect for outerwear
• Washed Black -a lived-in alternative to jet
• French Navy -classic, deep and endlessly wearable

Highlights:

• Chilli Oil -a warm spiced red
• Winterberry -a rich, moody plum
• Poppy Red -bold and energetic
• Damson Purple -deep and luxe
• Primrose Pink -soft but playful
• Teal -a standout shade in prints and outerwear
• Soft Blue -perfect for balancing richer tones

The beauty of this palette is in the mix. Layer tonal neutrals for a sleek, classic feel or inject personality with a flash of colour-whether it’s a red bag, a pink knit or blue trousers peeking out from under a neutral coat.

Footwear Trends to Know

AW25’s footwear balances retro nods with practical wearability. Here’s what to watch for:

• Animal Print -a recurring motif, from loafers to ankle boots
• Loafers -chunky or classic, polished and versatile
• Boat Shoes -reimagined for everyday wear, often in rich colours
• Tasselled Boots -playful fringe and 70s shapes
• Block Heels -a nod to the ‘70s with modern comfort

Pair them with slouchy socks, wide-leg trousers, or floaty dresses to keep the vibe relaxed but intentional.

AW25 is about contrast, comfort, and bold expression. Whether you're layering up in textured faux fur, stepping out in metallic puffers, or styling classic rugby stripes with a twist-this is the season to play, clash, and experiment. The rules? Make your own.